Two things that used to work against each other are becoming in demand with luxury buyers: feeling like you are buying something substantial, but not buying something that is a waste. The 100% virgin board that can’t be recycled is the price paid for the first, which is something that the luxury buyer will sense. Custom packaging can also provide the heft and structure that a high price tag requires without other components that lessen a brand’s sustainability messaging in other areas. Empress Packaging makes bespoke-stylized rigid packaging boxes for high-end brands throughout the USA, without the environmental costs that typically accompany luxury boxes.
Why would you choose to go in this direction?
Wholesale rigid boxes were once one of the trade-offs between recycled materials and the added heft that a luxury packaging demanded, as recycled board was known to feel lighter and less “full. The divide has narrowed to the point that luxury packaging doesn’t have to choose between the two anymore. Custom boxes constructed using FSC-certified rigid board or recycled rigid board will perform with the same strength and weight as virgin board, at a spec the customer will never be able to tell the difference on. For a luxury brand, it’s a luxury that can be sustainable, as well as luxurious.
Sustainable luxury packaging provides many benefits.
There are five ways in which sustainable rigid boxes wholesale pays for itself. Branding: premium packaging made from certified materials provides a sustainable claim for a luxury brand; it’s not just a green label. Protection: recycled and FSC-certified rigid board is as strong as virgin board at equal thickness. Wholelot pricing: Premium for sourcing certified board has come down and is no longer as high as it was in the early days of the supply. Unboxing the material story: going the extra mile with eco-friendly materials. Customer experience: A luxury shopper is now more likely to consider a brand a minus if they read an unnecessary amount of junk.
The markets that sustainable rigid packaging is used in.
Certified rigid board is employed by luxury spirits and perfumes to help their gifts line up with their larger sustainability goals. Rigid stock is used in high-end electronics brands to prevent e-waste and reduce reliance on virgin plastic and foam inserts. FSC-certified board is used by fine jewelry brands to align with their previously stated sustainability claims regarding sourcing. Certified packaging is a part of a story of transparency in luxury fashion accessory brands’ supply chain. All of these packages tell the story of the product, not just the packaging.
For sustainable luxury brands, there are customization options that can be used.
Empress Packaging gets FSC-certified and recycled rigid board for custom boxes, quantities with no lead time penalty for certified products. The weight and structural feel of the lid styles and closures are the same as the virgin-material versions. Foil stamping and spot UV are examples of print methods that can be used with recycled substrates. Uses a recycled foam substitute in areas where fragile goods require protection. The biggest misconception is that people believe that after a board is certified, it is a downgrade in feel, and that’s no longer a necessity.
FAQs
Q: Is there any difference between certified rigid board and virgin material?
A: Most customers will not notice the difference if it’s not at the same thickness.
Q: Will certified materials be more expensive?
A: It is very limited, and it has been confirmed by order.
Q: Are there any certified materials that can be converted to existing packaging specs?
A: Yes, most specs can be converted without redesign.
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Packaging that’s both weighty and responsible is finally a luxury brand thing. Empress Packaging is a manufacturer of premium packaging for luxury brands in the USA. Call (888) 900-7629, email query@empresspackaging.com.
